How To Get Sponsors For Your Twitch Stream
Why You Should Consider Twitch Sponsorships
Getting sponsorships can provide some major benefits for your channel:
- Additional revenue stream beyond subs/donations
- Funds to improve your setup and production quality
- Increased discoverability when partnering with big brands
- Ability to turn streaming into a full-time career
- Working with companies you genuinely like
Sponsorships allow you to earn money while staying true to your content. And this income can give you the freedom to create even better streams that attract more viewers.
Jumpstart Your Channel's Growth
In addition to sponsorships, services like Views4Twitch offer Twitch viewers and followers to help kickstart your channel's growth.
Real viewers watch your streams live, chat, and engage to help boost your average concurrent viewership. This shows potential sponsors you have an established audience.
You can also buy Twitch followers to increase your channel's social proof and credibility for sponsors.
Get started with cheap twitch viewers to fast track your channel's growth and get on sponsors' radars!
What You Need Before Approaching Sponsors
While you don't need millions of followers to get sponsored, you should make sure your channel meets some basic requirements:
- Consistent streaming schedule - Stream regularly so sponsors can predict when their brand will be promoted. At least 3 times a week is best.
- High-quality production - Have good video/audio quality. Use overlays, alerts, and emotes. Overall professional look.
- Defined brand - Know your niche and brand identity. Clearly showcase this throughout your channel.
- Engaged community - Have an audience that actively chats and supports you. Positive community vibes.
- Social media presence - Be active on Twitter, TikTok, YouTube, etc. to expand your reach.
- Affiliate/Partner status - While not absolutely necessary, having this will make you appear more established.
- Clean layout - Sponsor branding needs adequate space on your stream layout without clutter.
- Positive reputation - Avoid drama or toxic behavior. Build a brand sponsors can trust.
Lay this groundwork before reaching out so sponsors can clearly see the value you provide.
Where To Find Sponsorship Opportunities
Once you've built up your channel, it's time to start looking for potential sponsors. Here are some great places to find brand partnership opportunities:
- Gaming companies - Developers, publishers, hardware brands, etc. Want exposure to gamers.
- Discord brand servers - Join servers and network with company reps looking for streamers.
- Local businesses - Shops near you may want the localized outreach.
- Twitter brand lists - Follow companies you like and engage with them.
- Hashtag searches - Check hashtags like #TwitchSponsorships for opportunities.
- In-person networking - Connect with brands at conferences and conventions.
- Previous sponsors - Ask streamers who they're sponsored by and reach out.
The key is finding brands that align with your content and niche. Avoid random matches without relevance to your audience.
How To Pitch Yourself To Sponsors
Once you've found some potential sponsors, it's time to reach out and pitch your channel. Here are some tips:
- Send a professional pitch email - Introduce yourself, share your niche/content, and highlight your audience stats.
- Provide packages/pricing - Give specifics on sponsored placements you offer and prices for each.
- Talk benefits - Emphasize how you'll help them achieve their goals like sales or brand awareness.
- Show previous work - If you've done sponsorships before, include examples and results.
- Be flexible - Adapt proposals to suit their brand versus a one-size-fits-all pitch.
- Follow up - If you don't hear back in a week, send a friendly follow-up email.
- Take feedback - Ask why if rejected and improve for future sponsor pitches.
- Build relationships - Don't just pitch and move on. Nurture contacts at your favorite brands.
Personalize your pitch to show how sponsoring you specifically will benefit the brand. And remember, this is just the start of an ongoing relationship!
Setting Rates For Sponsorships
When a brand agrees to sponsor you, it's time to talk compensation. Here are some tips for setting fair rates:
- Research industry averages - Ask fellow streamers what they charge for placements.
- Factor in your audience size - The more viewers you have, the more you can charge.
- Consider engagement - Highly engaged communities justify higher rates.
- Price based on placement - An overlay is likely worth more than a mention.
- Remember production costs - Account for expenses like overlays or equipment.
- Offer packages - Have tiered options at different price points.
- Be flexible - Negotiate rates within reason to secure the deal.
- Avoid undervaluing yourself - You're providing a valuable service for brands.
- Consider barter options - Get free products to review instead of money.
Take the time to calculate rates that compensate you fairly for the value you'll provide. Don't sell yourself short just to land any sponsor.
Fulfilling The Sponsorship Agreement
Once you've sealed the deal, it's time to deliver for your sponsor:
- Sign a contract - Have a document outlining compensation, terms, duration, etc.
- Maintain brand consistency - Work sponsorships into your content seamlessly.
- Track analytics - Monitor traffic, sales, etc. driven to sponsor.
- Communicate results - Report back on how their brand is performing.
- Offer added value - Look for extra ways to promote them like social media.
- Resolve issues - Address problems promptly and professionally.
- Explore renewals - Discuss extending partnership if successful.
- Request testimonials - Ask happy sponsors for quotes and reviews.
- Say thank you - Show gratitude for the opportunity after.
Hold up your end of the bargain by providing the promised deliverables. This will help make renewals and long-term partnerships way more likely.
Using Sponsors To Take Your Channel Full-Time
If your goal is to stream full-time, multiple ongoing sponsorships can provide the reliable income needed to do so.
- Line up multiple deals - Don't rely on one sponsor to pay the bills. Have diverse income.
- Set weekly income goals - Add up how much you need weekly to stream full-time.
- Make yourself available - Have very flexible hours to accommodate all sponsors.
- Produce more content - Additional streams means more inventory to run ads.
- Hire support - Get moderators to manage your community while live.
- Maintain organic revenue - Don't abandon subs and donations entirely.
- Reinvest profits - Use earnings to improve production value.
With smart planning, you can turn channel sponsorships into your main source of income and make streaming your full-time job.
Common Mistakes To Avoid
While sponsorships provide amazing opportunities, you'll want to avoid some frequent mistakes:
- ❌ Agreeing to promote brands you don't actually like
- ❌ Accepting very low compensation just to get any deal
- ❌ Promoting sponsors in a disjointed or distracting way
- ❌ Neglecting your organic community/content to cater to sponsors
- ❌ Working with disreputable or controversial brands
- ❌ Overpromising results you can't deliver
- ❌ Poor communication or unprofessional conduct
The right sponsorships can take your channel to new heights. But the wrong ones can alienate your audience and damage your reputation. Vet potential partners carefully and stay true to your brand.